Fact
According to one tobacco company VP, in 2001, a company name change could focus attention away from tobacco.
Source 1:
Spector, J. "Direction for Altria." Truth Tobacco Industry Documents, 30 Nov. 2001. Email.
Source 2:
Ackman, D. "Morris Philip Has It Backwards." Truth Tobacco Industry Documents, Oct. 2001: 424-25.
Source 3:
Schwartz, J. "Philip Morris To Change Name to Altria Company Would Divert Attention from Tobacco." The New York Times. Truth Tobacco Industry Documents, 16 Nov. 2001. Article.
Source 4:
"When a company outgrows its name." Altria. Truth Tobacco Industry Documents, 2001. Advertisement.