Fact
In 2014, Big Tobacco spent $7.12 billion discounting products at the "point of sale" — a.k.a. where people buy things (like the counter at a drugstore).
Source 1:
1. U.S. Federal Trade Commission (FTC). Cigarette Report for 2014, 2016, https://www.ftc.gov/system/files/documents /reports/federal-tradecommission- cigarette-report-2014-federal-trade-commission-smokeless-tobacco-report/ftc_cigarette_report_2014.pdf; 2. FTC, Smokeless Tobacco Report for 2014, 2016, https://www.ftc.gov/system/files/documents /reports/federal-trade-commission-cigarette-report-2014-federal-trade-commission-smokeless-tobacco-report/ftc_smokeless_tobacco_report_2014.pdf