Fact
According to an interview with Robert Jackler on Futurity.com, JUUL has helped lower 'the price of addiction' by introducing 5% nicotine products.
Source 1:
Armitage-Stanford, H. (2019). Juul sparks nicotine 'arms race' - Futurity. Futurity.
https://www.futurity.org/juul-e-cigarettes-nicotine-marketing-1981852-2/