Community film screenings are a powerful tool for education and awareness. We’re here to support you to put on the best possible event for your Black Lives, Black Lungs screening. Read on for all of the tips and tricks you need! 

• Black Lives, Black Lungs I: Read Between the Lies
• Black Lives, Black Lungs II: The Journey of a Stolen Leaf

Black Lives, Black Lungs and these screening events are a TOOL for you to utilize in your activism work. It is a great opportunity to recruit new activists to our movement, educate about the important role of menthol in health equity and tobacco, and to indicate to decision-makers that this is an important issue to YOU. Whether you are working towards a smoke-free policy on your campus, or educating your peers about the impact of illegal tobacco products on communities, you can utilize your event as an opportunity to share your goals publicly and rally others around them. Remember that these events are to be promoted as independent projects of you/your campus, not of truthⓇ or Truth Initiative.

Please reach out to us if you need additional support in hosting your event – you can reach us at activism@thetruth.com.

1. Team Work Makes the Dream Work! 
   • Whether you’re new to event planning or a seasoned pro, it’s good to have help. You can plan with friends, trusted adults, your school, and others! Whoever you pick, make sure they’re able to commit the time and share your vision for the project.
   • Determine roles - working in teams can be rewarding, but clear expectations are the key. Make sure that each person knows what their job is, and has the tools to deliver.
   • Involve the community & necessary adults - while we want you to be at the center of planning your event, including adults in your community can be important to making things happen. Choose someone as the adult “sponsor” of your event who may be helpful when it comes to making decisions and handling any challenges along the way. 
2. Choose the When & Where
   • Consider community events and schedules - make sure you aren’t competing with other big events on your campus or in your community, and that you choose a date and time where people will be available to attend.
   • Identify and coordinate with an ideal location - consider your audience and where will meet the needs of your event (technology - remember you’ll be showing a video!; number of people, if you will have food, etc.) 
3. Promote like a Pro
   • Social Media - share on your own personal channels, your college or community’s pages, student organization pages, any partners that you already have - the sky’s the limit! Make sure you choose what platforms (IG, Twitter, Facebook, TikTok) to use based on where your intended audience for the event is most active.
   • Local outlets - share the details of your event with the local paper, local event boards, community centers or other sources that people look to for information! You know your area best, and there are a lot of great places to share about your event.
   • University outlets if applicable - talk to the newspaper, radio station, any campus specific social media accounts, and influential student organizations to get the word out! 
   • Remember that these events are to be promoted as independent projects of you/your campus, not of truthⓇ or Truth Initiative.
4. Incentivize for Success
   • Are people motivated by food? Community service hours? Something else? Figure out what will get your audience in the door, and include that in your promotion!
5. Invite Influentials 
   • Option 1: College Campus Decision Makers – If you are on a college campus that is advocating for a comprehensive smoke-free policy, invite on-campus decision makers and those who influence them to your event! Talk with them about why this issue matters and why it is important that your campus go smoke and vape-free.
   • Option 2: Local Decision Makers – Decision makers at all levels are critical to achieving our activism goals. Think about your city or town council, the mayor, state legislature members, or even your member of Congress. Simply making them aware of these events can help to elevate tobacco-related issues on their radar, and build momentum for our cause.  
6. Check Your Tech 
   • Make sure that the sound, visuals, and other things are working smoothly. We suggest doing a “run-through” of your plan for the event beforehand to be sure you work out any unexpected hiccups.
7. Engage your Audience
   • Discussion – Utilize the Black Lives, Black Lungs discussion guide to engage with your event participants. You can also come up with your own questions based on what you think will resonate with your audience. Remember what we learned about local policies - make it personal to your area! 
   • Call to Action – At the end of your event, participants should be jazzed about what they’ve learned and excited to do more. We suggest having a clear and actionable next step for them that they can take right away after the event to get more involved.  
   • Have participants email their state Attorney General, encouraging them to protect our communities and health from illegal tobacco products.
   • Talking Points – here are a few key messages to include in your conversations with people around the screening, and tobacco as a social justice issue:  
     • Industry Targeting
       • The tobacco industry has relentlessly targeted the Black community and others with their products – particularly menthol cigarettes – for decades.  
       • They have sponsored cultural events, scholarships for underserved youth, and even tried to bankroll HBCUs. 
       • Recently, a rep from RJ Reynolds attempted to buy the support of a Black pastor and civil rights activist in Detroit. He rejected the funding, and now is bravely speaking out in favor of ending the sale of menthol cigarettes.  
       • Today, nearly 90% of all Black smokers smoke Menthol cigarettes. 
     • The FDA/Regulatory Landscape
       • The FDA has approved 34 e-cigarette products and 20 Zyn products to date, through their pre-market review process. This means all other vaping products are currently on the market illegally.  
       • 86% of all e-cigarettes on the market are sold or marketed illegally, and 43% of underage e-cigarette users get their products from retail stores. 
       • Some states – like Illinois, California, Connecticut, Vermont, Colorado, New York and more – have taken legal action to reduce the number of illegal products on the market, and hold companies like Juul accountable for marketing to underage consumers. 
     • College Campuses 
       • Adopting 100% smoke and vape free policies on college campuses is a great way to keep the tobacco industry and their products out of our classrooms, away from young adults, and out of our futures. 
8. Execute & Have Fun! 
   • Be present in the moment, take pictures, talk to people who attend and ENJOY the outcome of all of your hard work! 
9. Report Back 
   • Once you’ve had your event, we want to hear all about how it went! Let us know all the details by applying for a Changemaker Award. You could win an award of up to $500!