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Big Tobacco has decades of documented lies and manipulation. We’re making sure everyone has access to the facts.

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Read Between the Lies.

This is what Big Tobacco said about the Black community — read by the Black community.

Big Tobacco has targeted the LGBTQ+ community

Fact

Big Tobacco disproportionately targeted the LGBTQ community. They even used “pride” in their advertisements.

"How the Tobacco Industry Has Targeted the LGBT Community for Decades." ATTN.com; 13 Jan 2017.

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Profiling, Pop Culture

PROUD

PROUD

Big Tobacco used Pride to target members of the LGBTQ+ community. So we’re asking you: what makes you feel proud?

Advertising, Pop Culture

The Environment and Tobacco

Fact

Cigarettes are the most Littered Item On Earth.

"Top 10 Items Found." Ocean Conservancy. Web.

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Fact

The tobacco industry spends $26 million each day marketing its products in the U.S. alone.

"Federal Trade Commission Cigarette Report for 2012." Federal Trade Commission. 2015.

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It is estimated that as many of 7.2% of women who gave birth, smoked during pregnancy.

"Drake P, Driscoll AK, Mathews TJ. Cigarette smoking during pregnancy: United States, 2016. NCHS Data Brief, no 305. Hyattsville, MD: National Center for Health Statistics. 2018."

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Pregnant women who smoke increase their risk of preterm delivery, low birth weight, and SIDS.

"The Health Consequences of Smoking." CDC. Reproductive Effects. 3-86. Report.

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Fact

In the U.S. in 2015, 66.7% of young adult smokers made a past year quit attempt.

Babb S, Malarcher A, Schauer G, Asman K, Jamal A. Quitting Smoking Among Adults — United States, 2000–2015. MMWR Morb Mortal Wkly Rep 6 Jan 2017;65:1457–1464.

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The majority of smokers begin before the age of 18 (nearly 87% before age 18, and nearly 94% before age 20).

"The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. 2014. Report.

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1 out of 3 smokers begin smoking before the age of 14.

Mowery PD, et al. "Legacy First Look Report 3 Pathways to Established smoking: Results from the 1999 National Youth Tobacco Survey." Truth Tobacco Industry Documents. Oct. 2000. Report.

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Each day, about 2,000 youth under 18 try a cigarette for the first time.

Substance Abuse and Mental Health Services Administration. Results from the 2017 National Survey on Dru Use and Health: Detailed Tables. Rockville, MD: Substance Abuse and Mental Health Services Administration, Center for Behavioral Health Statistics and Quality, 2018.

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Every day, about 2,100 youth and young adults become daily smokers.

"The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014. Report.

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About one third of youth smokers will eventually die from a tobacco-related disease.

Epstein, D. "Tobacco: the next World War?" Pan American Health Organization. World Health Organization. 1997. 2(2). Web.

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