Fact
Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.
Source 1:
George-Perutz, Andrew. "Project Screen (Kestrel, Heron, Nightingale)." Truth Tobacco Industry Documents. 20 Jan. 1989. Letter.
http://legacy.library.ucsf.edu/tid/iui66b00/pdf?search=%22kestrel%20youth%22