Fact
"Point of sale" refers to a place where people purchase things — like the counter at a drugstore. Big Tobacco spends 95% of its $9.1 billion annual marketing budget here.
Source 1:
U.S. Federal Trade Commission (FTC). Cigarette Report for 2014, 2016, https://www.ftc.gov/system/files/documents/ reports/federal-tradecommission-cigarette-report-2014-federal-trade-commission-smokeless-tobacco-report/ftc_cigarette_report_2014.pdf; FTC, Smokeless Tobacco Report for 2014, 2016, https://www.ftc.gov/system/files/documents /reports/federal-trade-commission-cigarette-report-2014-federal-trade-commission-smokeless-tobacco-report/ftc_smokeless_tobacco_report_2014.pdf [Data for top 5 manufacturers only].