Fact
In the past, a Big Tobacco planning document once described the young adult audience as “kids” who are less formed intellectually, more susceptible, and had no long term goals or anything to look forward to.
Source 1:
DENICOLA RESEARCH. EASEL NOTES OF THE PROCEEDINGS. THE RESULTS OF TWO IDEA GENERATION SESSIONS ON SALEM SOUNDWAVES STRATEGIES AND TACTICS FOR 1990 (900000).. 1989 September 20. RJ Reynolds Records.