Fact
According to a Massachusetts AG lawsuit, JUUL knowingly used images of models that appeared to be unsuitably young.
Source 1:
The Subcommittee on Economic and Consumer Policy. (2020). Update on the Subcommittee’s E-Cigarette Investigation (pp. 1-46).
https://www.documentcloud.org/documents/6768409-2020-02-04-RK-Memo-Re-JUUL.html