Advertising

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JUUL spent a record $1.2M lobbying against the regulation of their products / of vaping products.

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Juul Muscles Up: As concerns rise over youth vaping, Juul quickly puts together an army of lobbyists

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Advertising

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Fact

While JUUL claimed they were taking steps to reduce youth vaping, they were hiring more than 80 lobbyists to undermine efforts to ban flavored pods — which have been proven to be enticing to first-time, young vapers.

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Spinning a New Tobacco Industry: HOW BIG TOBACCO IS TRYING TO SELL A DO-GOODER IMAGEAND WHAT AMERICANS THINK ABOUT IT

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Juul, Advertising

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Fact

AP reported that several e-cigarette companies offered scholarships ranging from $250 to $5k based on essays on topics like whether vaping could have potential benefits.

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4 marketing tactics e-cigarette companies use to target youth

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E-cigarettes, Advertising

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Fact

Vape companies — including JUUL — have been known to advertise at music festivals and events with young attendees, and have even sponsored scholarships.

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4 marketing tactics e-cigarette companies use to target youth

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E-cigarettes, Juul, Advertising

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Fact

JUUL insists they never marketed their products to teenagers, yet, according to a lawsuit filed by the Massachusetts AG, in the early days of the company they purchased ad space on Nickelodeon, Cartoon Network, Seventeen, and educational sites for middle and high school students.

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"Juul Bought Ads Appearing on Cartoon Network and Other Youth Sites, Suit Claims."

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E-cigarettes, Juul, Advertising

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Fact

Research shows that regular nicotine use can disrupt the cerebral dopamine pathway.

Translation: Frequent nicotine use can worsen stress and anxiety, and can make you more susceptible to depressive symptoms.

54 Reactions

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Know the Risks: E-Cigarettes and Young PeopleThe 2016 U.S. Surgeon General's Report on e-cigarette use among youth and young adults is the first report issued by a Federal agency that comprehensively reviews the public health issue of electronic cigarettes and their impact on our nation's young people. Bi-directional associations of electronic and combustible cigarette use onset patterns with depressive symptoms in adolescents
William V. Lechner,a,* Tim Janssen,a Christopher W. Kahler,a Janet Audrain-McGovern,b and Adam M. Leventhalc

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E-cigarettes, Health Risks, Juul, Advertising

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Fact

A study on Juul’s advertising found that the company targeted youth from the start, even mimicking Big Tobacco’s old marketing tactics.

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The vape company Juul said it doesn’t target teens. Its early ads tell a different story.
A new analysis of Juul’s marketing campaign suggests it targeted youth from its inception.

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E-cigarettes, Health Risks, Juul, Advertising

Take Action for the Environment by hosting a cleanup and urging environmental organizations to reject Big Tobacco and Vape funding.

Add Your Voice & Get Your Kit

You Torch, Bro?

Torching: Newest thing in high tech cool, or potentially harmful vice?

Juul, Advertising

Advertising

Fact JUUL spent a record $1.2M lobbying against the regulation of their products / of vaping products.

Fact While JUUL claimed they were taking steps to reduce youth vaping, they were hiring more than 80 lobbyists to undermine efforts to ban flavored pods — which have been proven to be enticing to first-time, young vapers.

Fact AP reported that several e-cigarette companies offered scholarships ranging from $250 to $5k based on essays on topics like whether vaping could have potential benefits.

Fact Vape companies — including JUUL — have been known to advertise at music festivals and events with young attendees, and have even sponsored scholarships.

Fact JUUL insists they never marketed their products to teenagers, yet, according to a lawsuit filed by the Massachusetts AG, in the early days of the company they purchased ad space on Nickelodeon, Cartoon Network, Seventeen, and educational sites for middle and high school students.

Fact Research shows that regular nicotine use can disrupt the cerebral dopamine pathway. Translation: Frequent nicotine use can worsen stress and anxiety, and can make you more susceptible to depressive symptoms.

Fact A study on Juul’s advertising found that the company targeted youth from the start, even mimicking Big Tobacco’s old marketing tactics.

Environment Campaign

You Torch, Bro?

You Torch, Bro?

Fact

JUUL spent a record $1.2M lobbying against the regulation of their products / of vaping products.

Fact

While JUUL claimed they were taking steps to reduce youth vaping, they were hiring more than 80 lobbyists to undermine efforts to ban flavored pods — which have been proven to be enticing to first-time, young vapers.

Fact

AP reported that several e-cigarette companies offered scholarships ranging from $250 to $5k based on essays on topics like whether vaping could have potential benefits.

Fact

Vape companies — including JUUL — have been known to advertise at music festivals and events with young attendees, and have even sponsored scholarships.

Fact

JUUL insists they never marketed their products to teenagers, yet, according to a lawsuit filed by the Massachusetts AG, in the early days of the company they purchased ad space on Nickelodeon, Cartoon Network, Seventeen, and educational sites for middle and high school students.

Fact

Research shows that regular nicotine use can disrupt the cerebral dopamine pathway.

Translation: Frequent nicotine use can worsen stress and anxiety, and can make you more susceptible to depressive symptoms.

Fact

A study on Juul’s advertising found that the company targeted youth from the start, even mimicking Big Tobacco’s old marketing tactics.