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In the past, a tobacco company planned to boost cigarette sales by targeting the gay community. They even called their plan Project SCUM.

Smoking, Environment, Profiling

Big Tobacco once said people “entering stressful situations, e.g., starting a new job or entering the military” often start to smoke or smoke more. They targeted their products to the US military.

More than 30% of Marines smoke — the highest smoking rate among all US service members.

Smoking, Marketing

Smoking is more common among members of the US military than civilians.

Smoking, Marketing

Big Tobacco targeted people in the U.S. military.

Smoking, Profiling

In the past, Big Tobacco sponsored research in an attempt to show the “positive aspects of smoking.”

Smoking, Advertising

In the 90s, Big Tobacco sent free cigarettes to troops deployed overseas during Desert Storm.

Smoking, Advertising

During Desert Storm, Big Tobacco sent Marlboro-branded merch to troops deployed in Saudi Arabia.

Smoking, Advertising

During Desert Storm, Big Tobacco sent voice-recorded holiday cards to deployed soldiers. Their rationale? “Awareness and visibility of Marlboro among young adult smokers.” Happy holidays?

Smoking, Advertising