Profiling | truth

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truth x Epiphone

truth x Epiphone

truth x Epiphone

truth makes music and change through our collaboration with Epiphone, ensuring music creation isn’t limited to people who were born in school districts with robust music programs.

Big Tobacco Targets the LGBTQ Community

Big Tobacco to LGTBQ

Big Tobacco Targets the LGBTQ Community

Friends don't usually come bearing deadly products, yet Big Tobacco targeted the LGBTQ community with its predatory marketing tactics.

Advertising, Profiling

Business or Exploitation?

Business or Exploitation?

Business or Exploitation?

Big Tobacco targeted some of the most vulnerable populations with the sale of deadly, addictive products, including the targeting of people with mental health issues.

Profiling, Tobacco Sales

Fact

Around the 1980s, tobacco companies labeled African Americans - less educated, prefer malt liquor, have problems with their own self-esteem.

"1990 (900000) New Marketing Ideas. Summary of Programs." Truth Tobacco Industry Documents, 1989. Report. Hunter, C.S. "Marketing Research Report. Inner City Black Creative Exploratory." Truth Tobacco Industry Documents, 16 Jan. 1989. Report. Esty, William. "The Black Menthol Cigarette Market February, 1979." Truth Tobacco Industry Documents, Feb. 1979. Research.

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Fact

In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image."

"Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.

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Fact

In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks."

"Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.

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Advertising, Profiling

Fact

Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.

George-Perutz, Andrew. "Project Screen (Kestrel, Heron, Nightingale)." Truth Tobacco Industry Documents. 20 Jan. 1989. Letter.

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Advertising, Profiling

Fact

Several studies have found a greater number of tobacco advertisements in African American neighborhoods.

"Disparities and Menthol Marketing: Additional Evidence in Support of Point of Sale Policies." International Journal of Environmental Research and Public Health — Open Access Journal, Anderson, 2016 ; Moreland-Russel, 2013; Rising 2011

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Fact

In cities like DC, there are up to 10 times more tobacco ads in black neighborhoods than other neighborhoods.

American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price,
and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH,
Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10

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Advertising, Profiling