Facts

In 1989, one tobacco company's ideas for reaching minority customers included to "be seen as a friend," "build on black history," and "help them find jobs."

Each day, about 2,000 youth under 18 try a cigarette for the first time.

In 1985, one tobacco company brainstormed the idea of reaching younger adult customers in record stores.

In actual documents from 1991, Big Tobacco profiled various female mindsets. They described one type of woman by saying she "lacks control over her life," "feels vulnerable," and is "mainly negative about the future."

The number of tobacco farms in the U.S. has gone from 415,315 in 1959 to 10,014 today.

Because of something called the ‘smoking wage gap,’ young smokers could miss out on up to $10,000 a year.

In the past, Big Tobacco called African Americans a ‘Market Priority’.

LGBTQ young adults are nearly twice as likely to use tobacco.