Fact Big Tobacco recognized the big business opportunity of targeting the military. In fact, in one tobacco memo, they even flagged that the military market equates to the size of New York. Smoking, Advertising, Tobacco Sales
Fact In 2006, tobacco-related costs to the Military Health Service alone totaled $564 million. Smoking, Cost
Fact According to a U.S. Department of Defense memo, 38% of military smokers start after enlisting. Smoking, Profiling
Fact In the past, A major tobacco company saw the military as an attractive marketing opportunity because of its young adult servicemen that they describe as “classic downscale smoker,” “less educated,” “part of the wrong crowd,” “in trouble with authorities,” and having “limited job prospects.” Smoking, Profiling
Fact Big Tobacco's products affect the readiness and performance of the military. Smoking, Profiling
