Fact In a file from 1978, Big Tobacco described cancer as "an essential ingredient of life." Wait, they're talking about cancer, right? Smoking, Cancer, Ingredients
Fact As early as 1998, execs from one major tobacco company discussed "covertly" contacting graffiti artists to paint for them in key locations. Smoking, Advertising
Fact "If they're really really not selling to children, we're all going to be out of business." -Tobacco Company Exec, 1998 Smoking, Legal Age, Tobacco Sales
Fact In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image." Smoking, Profiling
Fact In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks." Smoking, Advertising, Profiling
Fact Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents. Smoking, Advertising, Profiling
Fact Even if someone doesn't consider themselves a smoker, every "bummed" cigarette causes damage to vital organs in the body. Give that pancreas a break. Smoking, Health Risks